For the past year and a half, I’ve been patiently and consistently growing my Instagram following on @otherworld.ly, which is where some of you might know me from. Hello, you! As of early October 2016, it spans 22k followers. In the grand scheme of social media influence, it’s not the biggest. By far. However, my audience is super engaged: They know me, my story, and what I stand for. If you’re trying to actively grow an Instagram following, know this:
Engagement always trumps follower count.
That’s what many have not realized yet. One million or hundreds of thousands of followers on any social media platform looks impressive, but it means nothing unless they’re active, engaged real people.
Here’s how to grow an audience that is not only sizable, but engaged as well. It applies to all niches across the board.